Mailchimp Integration Overview

The Mailchimp integration automatically sends eligible customer registration details from your site to your nominated Mailchimp audience once it has been configured.

To set up the integration:

• You'll need your Mailchimp API key and the Audience ID of the marketing audience you want these contacts synced to.  You can find these details in Mailchimp by:
  • going to Account > Extras > API keys to create or copy your API key
    Please refer to Mailchimp's own guides
  • Here's Mailchimp's guide on Audience IDs
• These details are entered into your Web Ninja settings.
  
  
  
  
  
  
• Merge Fields:
  • By default only #FNAME and #EMAIL are mapped to the mailing list
  • if you have other Merge fields you want linked to Mailchimp - you'll need to inform us which merge fields to link to (eg, #MERGE3, #MERGE4 etc.) and which customer fields you want us to map to those fields
  • If you have any merge fields that are mandatory - we MUST map those fields or the sync to Mailchimp will fail. Otherwise you'll need to make them non-mandatory/required on the Audience merge fields.

Important notes:

• Once configured, the integration runs automatically in the background.
• Customers' details are only synced to Mailchimp at the time of registration
• Customer details are sent to Mailchimp only if the customer has opted in to receive marketing emails on the registration page.
• Contacts who have previously unsubscribed from your Mailchimp list cannot be added again automatically.
• Unsubscribed contacts must be manually added back directly through Mailchimp.
• Email address typos entered by customers cannot be prevented or corrected by the integration.
• If the marketing opt-in box is not selected, the customer’s details will not be sent to Mailchimp and there's no way to re-send it once they're already registered on the site unless you delete them and add their details via the registration page again.